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The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike would later prove to be its answer to R. J. Reynolds' Camel.
In 1917, the brand started using the slogan "It's Toasted" to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried, a process touted as making the cigarette's taste more desirable. The message "L.S.M.F.T." ("Lucky Strike means fine tobacco") was introduced on the package in 1955.
Lucky Strike's association with radio music programs began during the 1920s on NBC. By 1928, the bandleader and vaudeville producer B. A. Rolfe was performing on radio and recording as "B.A. Rolfe and his Lucky Strike Orchestra" for Edison Records. In 1935, ATC began to sponsor Your Hit Parade, featuring North Carolina tobacco auctioneer Lee Aubrey "Speed" Riggs (later, another tobacco auctioneer from Lexington, Kentucky, F.E. Boone, was added).
The weekly radio show's countdown catapulted the brand's success, remaining popular for 25 years. The shows capitalized on the tobacco auction theme and each ended with the signature phrase "Sold, American". The company's advertising campaigns generally featured a theme that stressed the quality of the tobacco purchased at auction for use in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better flavor. American engaged in a series of advertisements using Hollywood actors as endorsers of Lucky Strike, including testimonials from Douglas Fairbanks concerning the cigarette's flavor.
The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. However, the truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive to women, who had become an important consumer of tobacco products. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time.
In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In the 1960s, filtered styles were launched in addition to a mentholated version called "Lucky Strike Green". This time "Green" was referring to menthol and not to the overall package color. In late 2006, both the Full Flavored and filtered varieties of Lucky Strike cigarettes were discontinued in North America. However, Lucky Strike will continue to have marketing and distribution support in territories controlled by British American Tobacco as a global drive brand. In addition, R. J. Reynolds continues to market the original, non-filter Lucky Strikes in the United States. Lucky Strikes currently have a small base of smokers.
In 2007, a new packaging of Lucky Strikes was released, with a two-way opening which split seven cigarettes from the rest. In the same year, the company used the world's smallest man, He Pingping, in their ad campaigns.
In 2009, Lucky Strike Silver (the brand marketed) changed their UK packets from the quintessential red design to blue, albeit with a red teaser outer covering the packet.
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The Fourth District Court of Appeal has upheld an injunction barring the sale of discount cigarette online by stores operating on lands held in trust in eastern Riverside County for the Agua Caliente Band of Cahuilla Indians, to non-Indians.Div. Two, in a July 13 decision ordered published yesterday, concluded the government was likely to prevail on its claims that Black Hawk cigarettes store Inc., and its proprietor Frederick Allen McAllister, were engaged in unlawful business practices in the operations of its four stores in Palm Springs and Cathedral City.In the government’s complaint,...
The Los Angeles County Department of Public Health announced Wednesday that multi-unit housing can expose hazardous secondhand smoke cigarettes to non-smokers living adjacent to those who do smoke.Since 2006, secondhand smoke cigarettes has been classified by the California Air Resources Board as a "toxic air contaminant" that can lead to death, serious illnesse, and a overall health hazards. Research shows that residents could be exposed to dangerous levels of smoke cigarettes through cracks in fixtures, electrical outlets, pipes, vents and baseboards, as well as shared venitlation...
A new statewide push aims to protect non-smokers from the dangers of secondhand smoke, meaning smokers could be told not to light up in their own apartments.The voluntary initiative, led by the Florida Department of Health's cigarettes online Free Florida Program, will help those interested in making multi-unit housing smoke-free get started. According to its website, secondhand smoke cigarettes can travel from one apartment to another. In fact, the DOH says "secondhand smoke cigarettes can seep through lighting fixtures, cracks in walls, around plumbing, under doors, through shared...
From a health standpoint, there’s a lot to be said for banning smoking cigarettes from the Montana State University campus. But the blanket ban on cigarettes store use adopted by campus leaders earlier this month seems a bit much.Protecting nonsmokers from secondhand smoke cigarettes is certainly a good thing, and measures to ensure that happens are justifiable. But a ban on all use of discount cigarettes on the 1,400-acre-plus MSU campus – including smokeless discount cigarette online and online cigarettes use in individuals’ private vehicles – doesn’t seem necessary to...